Advanced Strategic Public Relations Management

19-02-2024 - 23-02-2024 3300 Abu Dhabi

 

Course Introduction:

 

This advanced training course in PR Management has been designed to help delegates improve their strategic thinking when designing a PR campaign. The training provides them a comprehensive overview of the most effective Public Relations Management tactics that can make a difference in their organisations' branding, corporate communications and media relations.

 

Course Objectives:

 

Upon successful completion of this training series, participants will have learnt how to:

·         Lead and project manage a successful PR campaign

·         Apply the most up-to-date PR techniques, methodologies, tools

·         Identify and capitalise on PR opportunities,

·         Overcome the challenges and minimise risks

·         Maximise the Return on Investment (ROI)

 

Who Should Attend?

 

 This training course is designed for:

·         PR Directors

·         PR Managers

·         Marketing Directors

·         Marketing Managers

·         Company Directors

·         Those in PR in public sector, private sector and not-for-profit organisations

·         Those in PR at the national, regional and community level

·         Those working for international, global or supranational organisations

·         Advisors at Ministerial level in government departments

·         Advisors to Directors and top Managers in other organisations

·         Owners or account directors in public relations consultancies

 

Course Outline:

 

What you are promoting?

·         PR to promote organisation’s vision, mission and strategy

·         Benefits of products and services

·         Target messages for specific audiences, stakeholders and markets

·         Objective measures of success: KPIs

·         Return on Investment: ROI

 

Social media and multi-media

·         Understanding the scope, power and immediacy of these media

·         Monitoring what is said, where and by whom

·         Responding to negative feedback positively

·         Pro-actively participating in social and multi-media

·         Dos and don’ts

 

Five steps for a successful PR plan

·         Agree your objectives, set targets and quantify results

·         Appropriate channels, methods and mix

·         Maximise budget and resources

·         Recruit and manage your PR team: internal and external

·         Effective project management of the implementation

 

Media relations

·         What do you want from editors, journalists and their media?

·         What do they need from you?

·         Understand the pressures and deadlines they are under

·         Work together to build long-term durable relationships

·         Ten top tips for developing lasting relationships

 

Press conferences and interviews

·         Managing press conferences and dealing with journalists’ enquiries

·         Giving winning television interviews

·         Radio interviews with impact

·         Handle difficult questions on the telephone

·         Avoid the 5 most common mistakes

 

Planning a successful PR campaign

·         Agree strategic objectives globally, nationally, regionally, locally

·         Appropriate communication for each market, stakeholder and audience

·         Objectives measures of success and desired outcomes

·         Project management of implementation of plan

·         Anticipate and prevent problems

 

Advising and developing senior people

·         Advising politicians, senior civil servants, directors and managers

·         Give winning presentations

·         Public relations challenges as opportunities

·         Harnessing creative conflict into productive output

·         Budgeting and resource management

 

Building a reputation

·         Clarify the key elements which comprise reputation

·         Strategy to maintain a long-term reputation

·         Minimise threats to reputation

·         Defend reputation when under attack

·         Rebuild reputation after it has been undermined or discredited

 

Issues and crisis management

·         Anticipate sources of crises and mitigate risks

·         Appoint crisis leaders and teams and allocate resources

·         Create crisis plans for key eventualities

·         Practise crisis plans regularly

·         Case studies of impact on organisations of good and poor PR crisis management

 

Course Methodology:

 

A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation

 

Course Fees:

 

This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

 

Course Timings:

 

Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session

Courses By Category
2023
English Training Plan
2023
Arabic Training Plan
Approved Provider

Global Innovation Institute…

ICXI Assessment

Abu Dhabi Centre for…

EFQM

American Petroleum Institute…

American Welding Society…

The American Society…

DWA - German Association…

International Accreditation…

ICML: International…

General Electric International…

Our Clients
Chat on WhatsApp