Strategies for Organisational Image
09-12-2024 - 13-12-2024 | 3300 | Abu Dhabi |
---|
This is an interactive course looks at image at organizational and individual level. It aims to develop students’ knowledge and understanding on key concepts related to image management. Theories related to image management, leadership, marketing and psychology will be discussed. Participants can apply these concepts to project themselves and organization successfully and differentiate themselves from the competition.
All those involved in decisions and actions impacting the health of the brand. It is also of direct interest to marketing, product and brand managers and supervisors. The concepts introduced are also of key importance to those managers who chart the overall strategic and operational policies of the company.
Module 1: Definitions and Concepts
Module 2: The Brand and the Customer
Module 3: Brand Equity and Brand Value
Module 4: Building Brand Portfolios
An Overriding Principle
Module 5: The Challenges of Branding
Designing Brand Identity
A variety of methodologies will be used during the course that includes:
· (30%) Based on Case Studies
· (30%) Techniques
· (30%) Role Play
· (10%) Concepts
· Pre-test and Post-test
· Variety of Learning Methods
· Lectures
· Case Studies and Self Questionaires
· Group Work
· Discussion
· Presentation
To be advised as per course locations. This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.
Daily Course Timings:
08:00 - 08:20 Morning Coffee / Tea
08:20 - 10:00 First Session
10:00 - 10:20 Coffee / Tea / Snacks
10:20 - 12:20 Second Session
12:20 - 13:30 Lunch Break & Prayer Break
13:30 - 15:00 Last Session