Planning Public Relations and Media Programs | ||||||||||||||||||||||||
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COURSE DESCRIPTION | ||||||||||||||||||||||||
Course Introduction:
Comprehensive study of public relations including identifying and reaching internal and external publics; dealing with print and electronic media; advertising, printing, direct mail; and preparing a public relations plan and budget.
Course Objectives:
By the end of the program, participants will be able to: · Also involves the writing of news releases, public service announcements, and advertising copy. · Gain an understanding of Strategic Crisis Management as it relates to yourself, your teams and your organization · Learn to think strategically in a crisis - look at the 'big picture' · Learn how to enhance strategic leadership in your crisis response teams, your organizational systems and your processes
Who Should Attend?
Security professionals, business continuity planners, Public Relations Managers, compliance personnel, risk managers, Administrators and others
Course Outline:
PR Concepts
PR Responsibilities
PR and Communication
PR Written Skills
PR and the Media
Presentation Skills and Delivering a Speech
The PR Promotional Role
Course Methodology:
A variety of methodologies will be used during the course that includes: · (30%) Based on Case Studies · (30%) Techniques · (30%) Role Play · (10%) Concepts · Pre-test and Post-test · Variety of Learning Methods · Lectures · Case Studies and Self Questionaires · Group Work · Discussion · Presentation
Course Fees:
This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day. Course Timings:
Daily Course Timings: 08:00 - 08:20 Morning Coffee / Tea 08:20 - 10:00 First Session 10:00 - 10:20 Coffee / Tea / Snacks 10:20 - 12:20 Second Session 12:20 - 13:30 Lunch Break & Prayer Break 13:30 - 15:00 Last Session |
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EMAIL: nooraldeen@ictd.ae website: www.ictd.ae |