Retail Excellence

09-02-2020 - 20-02-2020 5800 دبي


Course Introduction:


This course provides physical tools that you can use to gain a better understanding of best retail practice and suits your immediate need or progress to expand your retail knowledge.



Course Objectives:


This seminar aims to enable participants to achieve the following objectives:

  • Take the basic elements of your job and incorporate them into the highest standards of retail support.
  • Use day to day practices toward personal improvement in Retail selling
  • Understanding common retail financial reporting, KPI’s and establishing financial controls through effective budgeting.        


Who Should Attend?


Store Manager, retail staff, and every person who comes into contact with a customer in any type of retail outlet should attend this course.



Course Outline:


  • Going the extra mile in customer service
  • Creating A Positive First Impression
  • Welcoming The Customer
  • Expectations from Professional Retail Salesperson
  • Techniques to create visually appealing displays and make the shop irresistible
  • Merchandising strategies
  • Focal points as powerful tool in sales (Body Language, Questioning, Effective Listening)
  • Identifying Retail Customer Needs (Questioning Techniques For Effec­tive Selling , Offering Solutions)
  • How To Handle Objections including Price Objections
  • Handling A Queue Of Customers
  • Closing The Sale
  • The Seven Steps of a Retail Sale
  • Actual store transformation exercise from layout analysis to strategic product placement.
  • Post-Sales Techniques
  • Handling Complaints
  • Ten Rules For Getting Repeat Retail Business
  • Retail Matrix, KPI’s and KRA



Course Methodology:


A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation


Course Fees:


This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.


Course Timings:


Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session

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