Marketing Your Business

19-07-2020 - 23-07-2020 3300 دبي


Course Introduction:


Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimization (SEO) works and how to track your site's performance using Web analytics. You'll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you'll learn how to keep your visitors coming back again and again!

Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.


Course Objectives:


By the end of the program, participants will be able to:

  • Analyzing social media marketing opportunities
  • Exploring the behavioral and psychological factors that drive social media
  • Understanding how to form and optimize social networks
  • Designing effective communication strategies of social networks
  • Implementing measurement strategies to track and measure the ROI of social media
  • Discovering new social media technologies and learning how and when to employ them


Who Should Attend?

This program is designed for executives or teams of professionals working in marketing, advertising, branding, communications, or sales. It is also appropriate for individuals seeking to employ social media to further their individual careers.


Course Outline:


  •       How to Architect a Social Media Marketing Strategy Blueprint for Your Business
  •       Listening Channels in Social Media
  •      Crises, Landmines, Privacy, and Security
  •      Social Media Content, Power and Influence
  •      Measuring & Tracking Social Media ROI
  •      Social Platforms and Business Strategy
  •       Mobile Social Media Marketing
  •       Engaging Influencers Through Social Media
  •       Change Management: Understanding and winning the organization for Social Media
  •       Businesses on the Web
  •       Web Presence
  •       Domain Names and Search Engines
  •       Web Site Optimization
  •       The Internet’s Impact on the Marketing Mix (4 P's)
  •       Web Analytics
  •      Online Advertising
  •      E-mail Marketing
  •       Creating Site Stickiness Through Content
  •      Creating Site Stickiness Through Community
  •      Creating Site Stickiness Through Commerce
  •      Completing Your Internet Marketing Plan


Course Methodology:


A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation


Course Fees:


This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.


Course Timings:


Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session

بحسب مواضيع الدورات
Training Plan

مركز أبوظبي…

معهد إدارة…

Global Innovation Institute


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جمعية اللحام…

الجمعية الامريكية…

DWA - الجمعية…

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ICML: International…

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