Internet Marketing and Social Media

14-06-2020 - 18-06-2020 3300 أبوظبي


Course Introduction:


This program will highlight the importance and value of marketing online by delivering a comprehensive understanding of the various tools and techniques available. Each participant will be guided on how best to develop and execute an online and web marketing strategy that meets the needs of their business.



Course Objectives:


By the end of the program, participants will be able to:

  • Reach their buyers directly, establishing a personal link with current and prospective customers.
  • Access niche buyers with targeted and effective messages.
  • Publish content that people want to read and that search engines reward with high rankings.
  • Migrate individual marketing activities to their online marketing.
  • Monitor the web for "buzz" about their brand.
  • Use tools like blogs, and social networking to enhance their online presence.
  • Do a step-by-step approach for building an online marketing strategy and an action plan to create online leadership for their organization.



Who Should Attend?


Marketing professionals at a beginner or intermediate level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available in web marketing and social media.



Course Outline:


Marketing on the Web

  • The Rules of Web Marketing and Public Relations (PR)
  • The Convergence of Marketing and PR on the Web
  • Buyers Personas and Reaching your Buyers Directly
  • Content Writing that Drives Action


Web Based Communications to Reach Buyers Directly

  • You are What you Publish
  • Content-Rich Web Sites and Online Media Rooms
  • Online News Releases and Reaching the Media
  • Blogging for Business and Marketing
  • Search Engine and Viral Marketing
  • The Power of Search Engine Optimization (SEO) in Beating your Competitors
  • Hands-on Practice: Creating Blogs


Social Marketing and Networking on the Web

  • Leveraging Social Media to Engage Customers and Build your Brand
  • Hands-on and Practical Approach to Twitter, Facebook and LinkedIn
  • Tweeting your Way to Success
  • Tools to Engage Customers and Ignite your Business
  • Engaging your Customers and the Public on Linked in
  • Facebook Marketing Techniques
  • The Integration of all Networks to Achieve Viral Effects


Developing an Online Marketing Strategy

  • Creating an Online Marketing Plan
  • Developing Internet Marketing Strategies
  • Internet Marketing Campaign
  • How to Master Business Social Media to Brand Yourself
  • Building, Cultivating, and Measuring Success on the New Web
  • Overview of Analytics and Interpretation of Results and Graphs
  • Blog Presentation by Participants and Suggestions for Improvement
  • Empire Avenue and the Power of Brands Online
  • Klout, Peerindex and the Measure of Influence on the Web


Templates and Checklists

  • Website Benchmark Scorecard
  • Action Plan Worksheet
  • Buyer Persona Worksheet
  • Internet Marketing Training Follow-up
  • Professional Development Training


Course Methodology:


A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation


Course Fees:


This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.


Course Timings:


Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session

بحسب مواضيع الدورات
Training Plan

مركز أبوظبي…

معهد إدارة…

Global Innovation Institute


معهد البترول…

جمعية اللحام…

الجمعية الامريكية…

DWA - الجمعية…

منظمة الاعتماد…

ICML: International…

جنرال إلكتريك