Planning Public Relations and Media Programs

11-10-2020 - 15-10-2020 3300 دبي


Course Introduction:


Comprehensive study of public relations including identifying and reaching internal and external publics; dealing with print and electronic media; advertising, printing, direct mail; and preparing a public relations plan and budget.


Course Objectives:


By the end of the program, participants will be able to:

·         Also involves the writing of news releases, public service announcements, and advertising copy.

·         Gain an understanding of Strategic Crisis Management as it relates to yourself, your teams and your organization

·         Learn to think strategically in a crisis - look at the 'big picture'

·         Learn how to enhance strategic leadership in your crisis response teams, your organizational systems and your processes


Who Should Attend?


Security professionals, business continuity planners, Public Relations Managers, compliance personnel, risk managers, Administrators and others 


Course Outline:


PR Concepts 

  • Definition, Roles and Situations
  • Qualities for Successful PR Staff
  • PR and Ethical Behavior


PR Responsibilities 

  • Corporate Image Identity and Reputation
  • Public and Community Oriented Activities
  • Civic and Social Activities


PR and Communication

  • The PR Officer as Communicator
  • Exchange of Messages
  • Models of Communication Process
  • Overcoming Communication Barriers
  • Importance of Body Language in PR Activities


PR Written Skills

  • Editorial, Layout and Production Techniques
  • Writing Memos, Reports, Emails and Letters
  • Preparing Colorful Newsletters
  • Designing and Preparing Attractive Brochures   


PR and the Media

  • Relations with the Media
  • Preparing Press Kits
  • Preparing Press Releases
  • Conducting Press Conferences
  • Conducting Live or Taped Interviews
  • Dealing with the Media
  • Building Good Relationships with the Media
  • How to Handle the Media During Crisis Situations       


Presentation Skills and Delivering a Speech

  • Planning the Speech
  • Writing the Main Points of the Speech
  • Rehearsing the Speech
  • Presenting the Speech
  • Dealing with Questions Asked at the End of Speeches


The PR Promotional Role

  • PR Role in Marketing
  • PR and Advertising
  • Sponsorship and Promotions
  • Organizing Different Exhibitions
  • Effective Media Coverage


Course Methodology:


A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation


Course Fees:


This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.


Course Timings:


Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session

بحسب مواضيع الدورات
Training Plan

Global Innovation Institute

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