Certified Public Relations Professional

02-02-2020 - 06-02-2020 5000 لندن


Course Introduction:


This course will take you step-by-step through proven best approaches to PR planning and management. By following these steps, PR professionals will achieve results that can be measured and reported back to top management, and directly contribute to the organization’s success by enhancing its reputation and improving its relationships.


You will be shown how the fundamentals of PR are vital, and how skillful diplomatic handling will help you understand reputation and relationships. A PR Professional can often be in a challenging, difficult and even confusing situation; therefore, attending this course will enable you to develop the skills to present practical and achievable plans that win management confidence.


Course Objectives:


By the end of the program, participants will be able to:

  • ​List the functions of Public Relations (PR) in a changing environment
  • Plan and organize a PR program using the main functions of a PR professional
  • Practice the key communication skills and techniques essential for performing their PR duties
  • Recognize how to communicate effectively with the internal and external publics of the organization 
  • Intensify the role of a PR professional in supporting the image and reputation of the organization
  • Plan and execute a press conference


Who Should Attend?


Managers, supervisors and officers experienced in public relations. Other key personnel whose work involves contact and interaction with the internal/external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this program. 


Course Outline:


PR in a Changing Environment

  • The Origin and Development of PR
  • Definitions, Scope and Objectives
  • New Roles and Perspectives 
  • The Role of PR in Building and Supporting the Image of the Organization


The Functions of PR

  • Planning and Organizing the Activities of PR  
  • Ingredients of Successful PR Planning
  • Main Qualities of PR Professionals
  • PR Position in the Organization


PR and Communication

  • Communicating with the Internal and External Public 
  • Non Verbal Communication
  • Overcoming Barriers in Communication
  • The Communication Abilities for PR Professionals


The Role of PR Professionals in Dealing with the Internal and External Public

  • Understanding Difficult Personalities
  • Dealing with Difficult Personalities


Written Communication Skills

  • Importance of Writing for PR
  • Fundamentals of Writing
  • Written Communication Media
  • Newsletter and Brochures Designs
  • Verbal Communication Media


Verbal Communication Skills 

  • The Two Parts of Speaking
  • Causes for Nervousness
  • Speaking Guidelines
  • Importance of Preparation
  • The PAMPERS Vocal Techniques
  • Audience Attention and Interest
  • Body Positioning


Press Conferences

  • Arranging a Press Conference
  • Definition of a Press Conference
  • Reasons to Hold a Press Conference
  • Before the Press Conference
  • At the Press Conference
  • After the Press Conference
  • Building Good Relations with the Media


Course Methodology:


A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation


Course Fees:


This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.


Course Timings:


Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session

بحسب مواضيع الدورات
Training Plan

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