Skills for Conference and Exhibition Organisation

22-11-2020 - 26-11-2020 3300 أبوظبي


Course Introduction:

Project Management for Special Events caters to the dynamic Middle East events management industry. The importance of effective and efficient event execution is highlighted as the course is applicable to a wide range of occasions including conferences, product launches, corporate hospitality, sporting occasions, shopping festivals, exhibitions and much more; and most importantly, it maintains a strong focus on the challenges that are important to you.


Course Objectives:

  • Understand the science of project management and how to apply it to an event
  • Set objectives and measure the success of your event
  • Create an event management manual for your next event
  • Manage and improve event finance, sponsorship and cost control
  • Undertake a contract management approach


Who Should Attend?

You will take away with you files and documents from the course that can be used immediately for your next event. They can also become a template for your project management system that can be adapted to all events and form the basis of an event management reporting system.


Course Outline:

Module 1: Event planning, the theory and practice

  • Scheduling - the long term plan
  • Event running order - timing of an event
  • Budget control
  • Managing suppliers
  • Venue considerations
  • Suitability for event - support for the message
  • Size - capacity
  • Type
  • Access
  • Accommodation
  • Layout for different events - Seating etc

Module 2: Practical Special Event Preparation

  • Event Project Management
  • Outcomes
  • Project Management And The Management System
  • Contracts And Reporting
  • Outcomes
  • Overview

Module 3: Financing Management and Follow Through

  • Event Finance
  • Outcomes
  • Overview
  • Staging And Shutdown
  • Outcomes
  • Best Practice In Staging Events In The Gulf
  • Overview

Module 4: Managing the Media at your Events

  • Keeping your objectives in mind
  • Is it a media event - what’s in it for them?
  • Generating news through an event
  • Inviting the media - invitations and press releases
  • The press office - Staffing, setting up and running it
  • The press pack and gifts
  • Conducting interviews and briefing interviewees
  • Managing filming on site
  • Photography at your event
  • Involving your in-house media

Module 5: Stage Management, Dining and Entertainment. Health and safety

  • “Stage management” of the event
  • Ensuring the event is on message and on brand
  • Welcome desk - set up and management
  • Sets and staging
  • Corporate identity on display
  • Food can be part of the message
  • Different types of dining for different events and practical implications
  • Dining protocol - formal dinner, informal eating
  • Choosing catering suppliers - in house with venue or external
  • Entertainment and music at your event
  • Managing entertainers at events
  • Staying safe - Risk assessment and events
  • Addressing risk areas at events 


Course Methodology:


A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation


Course Fees:


To be advised as per course locations. This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.


Course Timings:


Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session

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