Modern Management for Public Relation Protocol and Etiquette

06-12-2020 - 17-12-2020 5800 دبي


Course Introduction:


Through media and company reports the pubic and shareholders are more aware of company obligations, performance and responsibilities. It follows that each organization has to be also aware of the image that is projected to external factors that regulates what kind of messages that need to be carefully emitted.


The Public Relations (PR) Department / Team are a vital link to organizational intentions and credibility involving information research and good customer handling Protocols.


This program involves those critical PR issues and clearly defines the role and responsibilities of PR personnel. It also highlights past mistakes and pitfalls of previous International companies who have experienced PR disasters through lack of preplanning and care.


Course Objectives:


This program is designed to give the delegates:



An understanding of the importance of good Public Relations (PR) as part of the strategic corporate image also, successfully directing a public relations campaign to stimulate external interest in company activities. It will outline PR Protocols as an integral part of in company promotion using media operations to enhance confidence internally and to external markets without associated pitfalls.


Who Should Attend?


Public Relations Officers, Administration Staff working in a PR environment and handling internal public relations affairs and customer handling.


Course Outline:


Introduction to Role of PR Internally & Externally

-           Public Relations Benefits and Objectives

-           The Theory of Public Relations

-           Bad Publicity

-           Causes

-           Handling

-           Damage Limitation

-           Capitalizing


PR Role in Internal & External Marketing Promotion

§  PR and Organizational Change  Management


Cost of PR

-           Benefits

-           Expenditure

-           Recovery

-           Cost Effectiveness

-           Free PR


Organization Vision

-           Image Restructuring

-           Motivational Factors

-           Market Behavior


Creative Thinking in Public Relations

-           Brainstorming

-           Problem Solving

-           Motivational Drive



-           Sources

-           Desk Top

-           Research Agencies


Customer Relations Factors

-           Customer Care

-           Quality and Public Relations Media and Communications


Qualitative and Quantitative Information

-           Sources

-           Collation

-           Utilization


Handling Incidents and  Situations

-           Crisis Handling

-           Norming Situations

-           Media Handling


SWOT Analysis

-           Strengths

-           Weaknesses

-           Opportunities

-           Threats


PR in Public Events

Overview of PR Strategies

Case Studies and Group Discussions

Course Summary and Analysis


Course Methodology:


A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation


Course Fees:


This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.


Course Timings:


Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session

بحسب مواضيع الدورات
Training Plan

Global Innovation Institute

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جمعية اللحام…

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ICML: International…

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