Creating An Advertising Campaign

25-10-2020 - 29-10-2020 3300 دبي

Course Introduction:


This is your chance to experience how an integrated advertising campaign is created. On the first day you will receive a brief from a real client asking you to conceive, write and art direct a campaign for print, online, radio and TV.  

Taught through lectures, practical exercises and a group work you will learn how a creative team in an advertising agency works with clients to create and communicate a brand or product. At the end of the course you will go head-to-head with your peers as you pitch your ideas to the client who will choose their favorite concept. You will also be encouraged to experiment with models of advertising to enable you to debate and formulate new ideas.



Course Objectives:


By the end of the program, participants will be able to:

  • Understand how a creative department approaches a client brief
  • Develop a campaign across press, TV and radio
  • Pitch and explain your concepts to clients with greater confidence



Who Should Attend?


Those working in advertising, marketing, PR, fundraising or agency management who wish to learn how a whole campaign is put together.



Course Outline:


  • Working to a client brief
  • Content creation
  • Art direction
  • The difference between content for print, online, radio and TV
  • Pitching your campaign



Course Methodology:


A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation


Course Fees:


To be advised as per the course location. This rate includes participant’s manual, and-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.


Course Timings:


Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session

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