The Role of Public Relations and Media in Organizational Crises Management

04-08-2019 - 08-08-2019 3300 Dubai

 

Course Introduction:

 

Crisis Communication is an ISOC Focused Immersion Seminar. This extended training format focuses intensively on a single set of competencies for five days. It is designed to develop practical and enduring expertise in one particular specialty.

 

Expect a full run-down from experienced crisis management specialists on the fundamentals of crisis communications, including case studies of effective and ineffective crisis management.

Over the course of five days, you will cover the full spectrum of crisis communication platforms and skills. Every day follows a hands-on format, revolving around a variety of fun and fast-paced exercises.

 

Course Objectives:

 

By the end of the program, participants will be able to:

·         Also involves the writing of news releases, public service announcements, and advertising copy. Occasional offering.

·         Gain an understanding of Strategic Crisis Management as it relates to yourself, your teams and your organization

·         Learn to think strategically in a crisis - look at the 'big picture'

·         Learn how to enhance strategic leadership in your crisis response teams, your organizational systems and your processes

 

Who Should Attend?

 

This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesize best practice and direct strategic implementation.

 

This course is recommended for all those involved in planning, preparing and responding to a crisis affecting an organization, whether as executive managers, spokespeople or communication professionals.

 

Course Outline:

 

Crisis communication management

  • Crisis communication strategy
  • Crisis radar: risk assessment and issues mapping
  • Crisis systems, teams and protocols
  • Crisis communication resources and planning

 

Issues and reputation management

  • Seizing the golden hour
  • Crisis positioning
  • Online crisis communication
  • Crisis media engagement

 

Reputation management in social media

  • Monitoring and engagement
  • Search engine optimization (SEO)
  • Media engagement online
  • Blogging

 

Crisis management in social media

  • Principles of online crisis communication and PR
  • Digital channels and platforms for crisis communications
  • Online crisis communication strategy and planning
  • Online crisis communication response and engagement

 

Course Methodology:

 

A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation

 

Course Fees:

 

This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

 

Course Timings:

 

Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session

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